Monday, Feb. 04, 2008, 07:00 PM UPDATED 11:59 AMBy Nick Zulovich
RANCHO SANTA MARGARITA, Calif. — Finance Express and Detroit Trading Co., recently announced that they have entered into an alliance.
As part of the alliance, the companies said they will work together to create an exclusive private-label finance lead acquisition portal for independent used-car dealers that is accessible through the Finance Express system.
"Detroit Trading Co.'s footprint in the Internet lead business is remarkable," said David Huber, president of Finance Express. "With all of the lenders we've added to our platform, we needed to find a way to get more customers to our dealers. What better way than by offering our dealers direct access to this private-labeled leads portal?
"We will offer a simple, streamlined, single entry point to literally hundreds of lead selling sources. It's a winning combination for our dealers — more lenders, more leads, more sales, more profit," he highlighted.
Pete Bonner, co-founder and senior vice president of the Detroit Trading Co., added, "The average credit profile of the nearly 300,000 consumer leads being traded through our Exchange each month is exactly the right fit for Finance Express and its dealer clients.
"This alliance is designed to increase sales and profitability for independent dealers while at the same time decreasing their marketing and customer acquisition costs. Independents have historically been left out of the Internet lead business in favor of franchised dealers. This partnership changes that dramatically," he continued.
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