Ristken Integrates Protective's Rates into MenuPro

DALLAS — Ristken Software Services announced it has integrated rates from the Asset Protection division of Protective Life Corp. into its MenuPro product.

The move was done to offer dealerships direct access to Protective's rates, in addition to rates from other providers such as Zurich, CNA Warranty and Premier Dealer Services, according to executives.

Protective is a supplier of extended service contracts, GAP coverage and credit insurance for vehicle, marine, RV and powersports dealers.

"By facilitating access to Protective's rates in one simple, easy-to-use solution through Menu Pro, dealers can now electronically rate vehicles resulting in improved accuracy and faster F&I processing," officials explained.

Patrick DeMarco, vice president of business development for Ristken, added, "This was an important collaboration for Ristken, and we are very pleased to be working with a well-respected company like Protective.

"Incorporating Protective's highly competitive rates into MenuPro gives automotive agents and dealers greater access to superior products and services, as well as adding to Ristken's growing market share and customer adoption."

Marty Reilly, chief information officer for Protective, reported, "Teaming up with Ristken was a great decision because it allows us to deliver our products through their menu on a real-time basis.

"Protective is constantly looking to provide our dealers with value-added solutions, and by partnering with an industry leader like Ristken, our customers are getting an innovative and easy-to-use application."

More information on Ristken and Protective is available at and , respectively.

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